Now This is How You Do Platform

These days, becoming a published non-fiction author is all about platform. Your platform includes all of the activities you do that give you access to your intended audience, such as public speaking engagements, blogs, and media attention. A good platform also increases your credibility as a future author. Christina Katz’ helpful book, Get Known Before the Book Deal: Use Your Personal Strengths to Grow an Author Platform has a wide range of suggestions on how and where to invest your effort and build your own author platform.

I’ve expanded my platform recently by publishing articles in regional parenting publications, developing a writer’s workshop that I’ll present this summer, and blogging here and at Easy to Love But Hard to Raise.

I recently met an author and film maker with a platform worthy of my envy. Chris Morgan is a scientist, conservationist, and founder of Wildlife Media, a company dedicated to creating natural world films to fund conservation. I attended Chris’ reading and book signing for his new book, Bears of the Last Frontier: The Adventure of a Lifetime among Alaska’s Black, Grizzly, and Polar Bears, at Village Books in Bellingham. The book is breathtaking with pictures and journal entries about his close contact with a variety of bears. During his presentation I was delighted to discover that Chris’ three-part film series, Beartrek: Bears of the Last Frontier, on PBS’s long-time staple, Nature, began this past Sunday night. I’ve programmed my DVR to catch his up close interaction with many bears within their own habitat. Even if you missed the first episode, I’m sure you’ll still be able to appreciate the next two in the series. Chris is also working on another film due out next year.

I’m used to reading about New York and L.A. authors made famous on Oprah or morning television with amazing, diverse platforms that reach a national audience. I think to myself, I can have a solid, respectable platform, but I’ll probably never attain that kind of attention. Chris is the first author with an astonishing platform who also happens to live in my little town. Here in Bellingham, Chris is also working with Conservation Northwest on the North Cascades Grizzly Bear Outreach Project. He has a convenient web site that lists his entire platform in one convenient place. He’s got a blog, a twitter following, a company called Insight Wildlife Management to help others manage their bears, and an eco-tourism company that takes regular schmo’s like me into the wilderness to see bears up close.

On paper, I’d expect Chris to be completely exhausted. I’m worn out just looking at all that he’s able to accomplish. But he’s also inspiring me to continue to expand my platform. When I get the chance to interview him for a future article, one of my first questions will be, “How are you able to juggle such a diverse array of projects in addition to spending time with your family?” Chris also has a son. He has certainly earned my admiration and respect and I can’t wait to see what he’ll do next.

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2 responses to “Now This is How You Do Platform

  1. What an interesting book and amazing guy. I look forward to reading his book. Building a platform sounds so mechanical–like something done with hammer and nails and a skillsaw. But it’s refreshing to observe someone doing it organically.

  2. Kim,

    I’m thinking it’s more like an art form!

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